What makes an influential Chief Marketing Officer?

A psychological deep-dive into the language of marketing leaders
Marketers love listening to the best marketing leaders. When they’re speaking our rears hit seats. Our eyeballs fix on the interviews they give. And our minds turn over the thoughts they share in articles and blogs.

So who are the best? What are the 10 ideas that make up over 70% of their working agendas? How do they approach change? What makes a CMO’s mindset? And what are the differences between women and men?