OUR
APPROACH

If you listen a little deeper your customers are telling you exactly how they want
you to sell to them. And your rivals are showing you their weaknesses and
where you can position to take business from them. 

We cover visual and verbal language as well as semiotics, where needed.
Bob, our word geek robot, hears the psychology in language that us humans miss.
But it’s our people, with our strategic and practical experience, that bring Bob’s
data to life. We also drive the semiotics and visual analysis.

The core team:

Alastair Herbert

Alastair Herbert

Brand Strategy

Margaret Meyer

Margaret Meyer

Research Design

Charlotte Dewar

Charlotte Dewar

Visual Analysis

Malcolm Evans

Malcolm Evans

Semiotics

Bob  Robot

Bob Robot

Deep Listening

What we listen to:

For Brands:

Websites
Social Presence
Campaigns and CSR
Reports and Thoughts
Internal Comms

For Consumers:

Forums and Chatrooms
Existing Research
One-to-One Listening
Online Panels and Video
NPS Reviews and Feedback 

What we listen for:

  • Their psychological framing

  • Attitudes towards change

  • Links to people and places

  • Sensory preferences

  • Emotional states

  • Information needs

  • Clarity of communications
  • Generics vs distinctiveness
  • Propositions/Brand agendas
  • Tone of voice/Personalities
  • Persuasive positioning
  • Their psychological framing

  • Attitudes towards change

  • Links to people and places

  • Sensory preferences

  • Emotional states

  • Information needs

  • Clarity of communications
  • Generics vs distinctiveness
  • Propositions/Brand agendas
  • Tone of voice/Personalities
  • Persuasive positioning

Your actionable insights:

You’ll receive a full debrief and a video to share internally and with partner
agencies. We also develop guidelines and run team and agency
engagement sessions.

“Linguabrand delivered an inspiring debrief and videos for each brand, making it easy to put their discoveries into action – from positioning work right down to packaging design”

Richard Bates, Head of Insights and Innovation. Beam Suntory