“We set out to redefine the brand positionings of our portfolio of Single Malt Whiskies. Having applied the standard approaches it wasn’t until we worked with Linguabrand to quantify the deeper visual and verbal cues of the category that we truly understood the deeper psychology and the distinct language, tone and personality we needed to sharpen each of our brands.
This work, was completed quickly and became a great source of learning, not just for our internal teams, but also our partner agencies.”