OUR TEAM

We’re driven by one very clear aim – to make brands better listeners. For us the
distinction between qual and quant is increasingly meaningless. We bring quant
insights to qual data and give qualitative insights to your creative processes.

In our minds, people over-complicate business. At its heart it really is very simple
– it’s only about making and maintaining relationships. These might be with your
customers, your talent, your partners or your investors. Whatever your audience, if
you match your communications to their deeper needs you’ll recruit more of
them and keep them for longer. It really is that easy.

Alastair Herbert

Alastair Herbert

Brand Strategy

Alastair is a strategic thinker and founder of Linguabrand. As a former marketing director of Invesco and FTSE he knows clients’ needs. And he’s made plenty of mistakes based on believing traditional research outputs. That’s why he wanted to make something better. Alastair will take your issues as seriously and personally as he does his own.

Margaret Meyer

Margaret Meyer

Research Design

Margaret’s world-class experience with ‘clean language’ makes her and outstanding researcher. She is always involved in our panel listening design, where we scale up one-to-one listening for those issues where Bob has nothing to listen to directly. Margaret is truly the best human listener we’ve ever encountered.

Malcolm Evans

Malcolm Evans

Semiotics

Malcolm is affectionally known as the Godfather of UK semiotics. He’s spent a career working with the likes of P&G. He’s a hugely respected thinker and speaker, working with Said Business School and Goldsmiths. We’re lucky to have him. Initially sceptical about Bob’s claims, Malcolm has since become one of his biggest fans.

Charlotte Dewar

Charlotte Dewar

Visual analysis

Charlotte brings a strong visual element to our analysis. Words and pictures need to work together (in fact the most persuasive words are linguistic pictures). She also has bags of experience in delivering emotionally engaging experiences. So she also gets your people and agencies owning the changes that come from our insights.

Bob Robot

Bob Robot

Deep learning

Bob is so important to us he has his own page. Even though we invented him he’s taken on a life of his own. We’re constantly amazed at his insights and always excited to find out what he’s going to uncover next.

“When looking for companies to help us capture the essence of our brand, Linguabrand stood out due to the depth in which they look at your proposition, your market space and your clients.  They are the experts in understanding what your brand means to existing clients and communicating this in a way that distinguishes you in your market space.  In our case, the results are speaking for themselves!”

Carlo Platia, CEO, Feed it Back