We’re driven by one very clear aim – to make brands better listeners. For us the
distinction between qual and quant is increasingly meaningless. We bring quant
insights to qual data and give qualitative insights to your creative processes.
In our minds, people over-complicate business. At its heart it really is very simple
– it’s only about making and maintaining relationships. These might be with your
customers, your talent, your partners or your investors. Whatever your audience, if
you match your communications to their deeper needs you’ll recruit more of
them and keep them for longer. It really is that easy.
Alastair is a strategic thinker and founder of Linguabrand. As a former marketing director of Invesco and FTSE he knows clients’ needs. And he’s made plenty of mistakes based on believing traditional research outputs. That’s why he wanted to make something better. Alastair will take your issues as seriously and personally as he does his own.
Margaret’s world-class experience with ‘clean language’ makes her and outstanding researcher. She is always involved in our panel listening design, where we scale up one-to-one listening for those issues where Bob has nothing to listen to directly. Margaret is truly the best human listener we’ve ever encountered.
Malcolm is affectionally known as the Godfather of UK semiotics. He’s spent a career working with the likes of P&G. He’s a hugely respected thinker and speaker, working with Said Business School and Goldsmiths. We’re lucky to have him. Initially sceptical about Bob’s claims, Malcolm has since become one of his biggest fans.
Charlotte brings a strong visual element to our analysis. Words and pictures need to work together (in fact the most persuasive words are linguistic pictures). She also has bags of experience in delivering emotionally engaging experiences. So she also gets your people and agencies owning the changes that come from our insights.
Bob is so important to us he has his own page. Even though we invented him he’s taken on a life of his own. We’re constantly amazed at his insights and always excited to find out what he’s going to uncover next.