At its heart business is really very simple – it’s only about making and maintaining relationships.
Social psychology has shown that you’re 3x more likely to start a relationship with people who match your language style (rather than things in common).
And language matching predicts longer, more loyal relationships, too. Your friends, your partner – chances are that’s why you’re together. It’s not that surprising when you think about it. Because the way we choose to express ourselves is loaded with our sub-conscious cues to our thinking. We’re using this psychology to help our clients build new, more loyal relationships.
Alastair is a strategic thinker and founder of Linguabrand. As a former marketing director of Invesco and FTSE he knows clients’ needs. And he’s made plenty of mistakes based on believing traditional research outputs. That’s why he wanted to make something better. Alastair will take your issues as seriously and personally as he does his own.
Margaret’s world-class experience with ‘clean language’ makes her an outstanding researcher. She is always involved in our panel listening design, where we scale up one-to-one listening for those issues where Bob has nothing to listen to directly. Margaret is truly the best human listener we’ve ever encountered.
Malcolm is affectionally known as the Godfather of UK semiotics. He’s spent a career working with the likes of P&G. He’s a hugely respected thinker and speaker, working with Said Business School and Goldsmiths. We’re lucky to have him. Initially sceptical about Bob’s claims, Malcolm has since become one of his biggest fans.
COO Australia Pacific
Linguabrand was actually conceived
in Sydney on a project where Jeremy
was the client. We worked with him
regularly in the MidEast as well.
Jeremy is a comms all-rounder and
big on Aussie brands, in particular.
Bob is so important to us he has his own page. Even though we invented him he’s taken on a life of his own. We’re constantly amazed at his insights and always excited to find out what he’s going to uncover next.