Bob loves words because they’re a rich resource, full of emotional content. He
reads 120x faster than us humans, making them easy to deal with.
He measures the emotional drivers behind
buying behaviour and attitudes to brands. He shows you how markets are
thinking and where the brands are positioned within them.
Bob benchmarks everything he hears – because metrics only make sense in
context. He isn’t here to replace people. He does amazing things we can’t. He’s
clever, but he can’t create anything. He’s here to stop us all wasting time and
money selling generics and operating on gut-feel alone.
Bob enables people to focus on what we do best – being creative and making
He’s measured over a thousand brands across 40+ categories; and millions
of consumer words. Why not ask him what he already knows about your
brand or market?
Email him at firstname.lastname@example.org