“We set out to redefine the brand positionings of our portfolio of Single Malt Whiskies. Having applied the standard approaches it wasn’t until we worked with Linguabrand to quantify the deeper visual and verbal cues of the category that we truly understood the deeper psychology and the distinct language, tone and personality we needed to sharpen each of our brands. 

This work, was completed quickly and became a great source of learning, not just for our internal teams, but also our partner agencies.”

Busabout and adidas have something in common – they both deliver to young people experiencing the rite of passage to adulthood. (If you’re in a similar market then read up on Deci and Ryan).

Bob analysed market rivals so we could move Busabout away from market generics.  Then we ran 30 minute one-to-one deep listening sessions divided between those who’d experienced Busabout and those who were booked but hadn’t yet travelled. It’s important to remember that most people buy into anticipation, especially in travel. Using all of these insights we developed and delivered three new propositions.