QUANTIFYING
CONSUMERS’
DEEPER NEEDS

To get you to actionable answers quicker

 

“Linguabrand worked remarkably quickly and
delivered a concise five-point strategic shift that
we’re putting into action.”
Dion Brogan, Head of Insights
Australia and New Zealand

MEASURING
MARKET
GENERICS

So you can differentiate with less risk

 

“It wasn’t until we worked with Linguabrand that we truly understood the
deeper psychology of the malt whisky market”.

Richard Bates
Head of Insights and Innovation

CONNECTING
YOUR
COMMUNICATIONS

So you sell more and build brand love

 

“Linguabrand are legends – now we totally get
how to connect to the psychological motivations
of our travellers”
Sam Hollinshead, Head of Marketing

Brands aren’t real. They live inside people’s heads. That’s where they either thrive or wither away.

So how do you know what’s going on in there?

Our deep-listening robot, Bob, is like having a team of top psychologists working on your brand. Except you get results in days. And everything’s measured. And it’s a fraction of the cost.

When you listen a little deeper, customers are telling you how they want you to sell to them. And, in the battle for consumers’ minds, your rivals are showing you the best position for your brand.

Who wouldn’t want to minimise the risk of a new product, or a re-positioning, failing because it’s too different? Or save the 33% of spend currently wasted over-selling similarity? Or triple their chances of their campaigns making new customer relationships?

Bob’s psychological metrics are powerful things in the hands of bright human beings. Our strategists deliver video briefings for you to share. So your clever creatives can do what only people can – deliver imaginative answers to clearly defined briefs.

A lot of successful brands you know love it. And we’d love you to join them.

How to project a personality people like to buy from:

On average, brand content
is 19% more difficult
to understand
than the FT

Brands waste 33%
of their voice
over-selling
their market

We’ll show you your
differences and how
to deliver them
consistently

We quantify consumer
psychology so your
comms speak
to their hearts

On average, brand content
is 19% more difficult
to understand
than the FT

Brands waste 23%
of their voice
over-selling
their market

We’ll show you your
differences and how
to deliver them
consistently

We quantify consumer
psychology so your
comms speak
to their hearts

Brilliant brand differentiation is reliant on answering the question “Different from what?”. By listening to your brand and its rivals, Bob quantifies generic propositions, personality and persuasive positioning. This shows you where to anchor your brand in similarity – and how to avoid getting it stuck in the generics that lose you customers.

Deeper customer insights  show you how to deliver to your differences. If you listen deeper, your customers are telling you how they want you to sell to them. Bob quantifies this thinking by analysing consumer conversations in chatrooms, forums and on social channels. He can give you new insights from your existing research as well.

“Working with Linguabrand is inspirational, eye-opening and enjoyable”

Samsung Mobile

 

“Lynk & Co was a big success becoming China’s fastest-selling car of all time – beating Tesla’s record. The work you guys did for us on the initial brand was incredibly insightful”

Matt Michaluk, Head of Creative, Fitch.