QUANTIFYING
CONSUMERS’
DEEPER NEEDS

To get you to actionable answers quicker

 

“Linguabrand worked remarkably quickly and
delivered a concise five-point strategic shift that
we’re putting into action.”
Dion Brogan, Head of Insights
Australia and New Zealand

MEASURING
MARKET
GENERICS

So you can differentiate with less risk

 

“It wasn’t until we worked with Linguabrand that we truly understood the
deeper psychology of the malt whisky market”.

Richard Bates
Head of Insights and Innovation

CONNECTING
YOUR
COMMUNICATIONS

So you sell more and build brand love

 

“Linguabrand are legends – now we totally get
how to connect to the psychological motivations
of our travellers”
Sam Hollinshead, Head of Marketing

Brands are wasting a third of their brand impact by over-selling their market rather than their differences.
We’ll show you exactly which third.

And we’ll match your content to consumer psychology. This trebles your chances of starting new  customer relationships.  

Human beings aren’t very good listeners. That’s why we invented our very own deep-listening robot, Bob. He separates market generics from brand differences by listening to brand communications. Bob also quantifies consumer psychology. And he does it from distance. So no need to get people into groups.

We close the gap between what a brand is saying and what customers are feeling by:

Positioning your brand more persuasively.

Creating a personality your customers like to buy from.

Delivering this consistently across all your channels.

Put psychology to work on your brand. It’s fast, it’s evidence-driven and it works.

How to project a personality people like to buy from:

On average, brand content
is 19% more difficult
to understand
than the FT

Brands waste 33%
of their voice
over-selling
their market

We’ll show you your
differences and how
to deliver them
consistently

We quantify consumer
psychology so your
comms speak
to their hearts

On average, brand content
is 19% more difficult
to understand
than the FT

Brands waste 23%
of their voice
over-selling
their market

We’ll show you your
differences and how
to deliver them
consistently

We quantify consumer
psychology so your
comms speak
to their hearts

Brilliant brand strategy delivers the perfect balance between the familiar and different. Go too different and you confuse people. Stay too familiar and you lose people. Bob analyses brand communications to quantify market generics and brand differences. We’ve worked in over 40 categories and analysed hundreds of brands. We’ll show you how to maximise spend by delivering your differences consistently.

Deeper customer insights come from getting answers without asking questions. We don’t put people into groups. Bob listens from distance. He quantifies the psychology in your existing research or by listening in on chatrooms, blogs and forums. If people aren’t talking about your brand, or issue, we use online exercises and video. And for B2B we’ll often record and analyse direct phone conversations.

“Working with Linguabrand is inspirational, eye-opening and enjoyable”

Samsung Mobile

 

“Lynk & Co was a big success becoming China’s fastest-selling car of all time – beating Tesla’s record. The work you guys did for us on the initial brand was incredibly insightful”

Matt Michaluk, Head of Creative, Fitch.