QUANTIFYING
CONSUMERS’
DEEPER NEEDS

To get you to actionable answers quicker

 

“Linguabrand worked remarkably quickly and
delivered a concise five-point strategic shift that
we’re putting into action.”
Dion Brogan, Head of Insights
Australia and New Zealand

MEASURING
MARKET
GENERICS

So you can differentiate with less risk

 

“It wasn’t until we worked with Linguabrand that we truly understood the
deeper psychology of the malt whisky market”.

Richard Bates
Head of Insights and Innovation

CONNECTING
YOUR
COMMUNICATIONS

So you sell more and build brand love

 

“Linguabrand are legends – now we totally get
how to connect to the psychological motivations
of our travellers”
Sam Hollinshead, Head of Marketing

The big challenge at the heart of all brand communications is getting the right balance between familiarity and difference. Go too similar and you lose people. But go too different and you confuse them.

Did you know most brands are wasting a third of their spend over-selling similarity and under-selling their differences? That’s not surprising when you weren’t able to measure it. But now you can.

Our very own deep-listening robot, Bob, separates market generics from brand differences by listening to rival brands. And he surfaces consumers’ psychological drivers, so your brand comms speak directly to their hearts. No need for groups – it’s all done from distance. You get deep insights without asking questions. And you get your answers in days.

  Bob’s metrics and our strategic thinking give you clear direction on:

Positioning your brand more persuasively

Creating a personality your customers like to buy from

Maximising spend by delivering consistently across all your channels

How to project a personality people like to buy from:

On average, brand content
is 19% more difficult
to understand
than the FT

Brands waste 33%
of their voice
over-selling
their market

We’ll show you your
differences and how
to deliver them
consistently

We quantify consumer
psychology so your
comms speak
to their hearts

On average, brand content
is 19% more difficult
to understand
than the FT

Brands waste 23%
of their voice
over-selling
their market

We’ll show you your
differences and how
to deliver them
consistently

We quantify consumer
psychology so your
comms speak
to their hearts

Brilliant brand differentiation is reliant on answering the question “Different from what?”. By listening to your brand and its rivals, Bob quantifies generic propositions, personality and persuasive positioning. This shows you where to anchor your brand in similarity – and how to avoid getting it stuck the generics that lose you customers.

Deeper customer insights  show you how to deliver to your differences. If you listen deeper, your customers are telling you how they want you to sell to them. Bob quantifies this thinking by analysing consumer conversations in chatrooms, forums and on social channels. He can give you new insights from your existing research as well.

“Working with Linguabrand is inspirational, eye-opening and enjoyable”

Samsung Mobile

 

“Lynk & Co was a big success becoming China’s fastest-selling car of all time – beating Tesla’s record. The work you guys did for us on the initial brand was incredibly insightful”

Matt Michaluk, Head of Creative, Fitch.