Do you ever see somebody looking lovely; but when they open their mouths they turn you off?
It’s the same with brands. Looks do the attracting, while words switch people off or on. This puts brand language right at the heart of user experience.
At their most persuasive, brands speak in the pictures matching customers’ emotional frames. That’s why psycho-linguistics brings together deep user insights and brand strategy. It fuses looks and voice creatively, so you deliver an attractive personality, consistently. Everything’s measured – minimising risk and maximising returns.
Why leave your brand voice to yesterday’s hit and hope methods? Now you can listen before you speak, putting psychology on your side.
Call us now for a free report on your current verbal identity. Or, if you’re a forward-thinking research or brand-based agency, get some free insights into a category you’re working on right now.
Alastair founded Linguabrand.
He specialises in making brands distinctive and has an obsession for metrics and measured results. This stems from his many years as a marketing director.
He takes your issues as seriously and personally as his own.
Margaret’s world-class experience with ‘clean language’ makes her an outstanding researcher and facilitator.
She surfaces your brand truths by tapping into your team’s emotional beliefs. She’s an exceptional listener.
Charlotte gets your people and partners owning your new brand voice. She does this by delivering emotionally engaging experiences and comms.
As well as being a great creative thinker she’s also an excellent project manager.
Tim is an extraordinary writer. After Deepwater Horizon BP turned to Tim. As did we.
His analytical mind enables him to work artistically with our brand voice metrics. He’s patient and meticulous.
Simon is a renowned speechwriter, author and leadership trainer. His TedX talk on the language of leadership has had over 650k views. Hear it here
Simon shows your leaders how to deliver your brand voice from the very top.
Wendy is a world-leading ‘clean language’ authority. An author and trainer, she’s an expert in surfacing sub-conscious feelings.
Wendy designs and delivers your one-to-one research. She’s relentlessly practical and well-organised.
Daniel, previously at PWC Consulting, has helped take tech start-ups to successful exit. His experience brings balance to your positioning issues.
Dan’s depth of knowledge keeps his mind both nimble and structured.
Bob is the hardest working member of the team. He quantifies the emotions and attitudes in social, brand and media conversations.
He reads fast and deeply and never misses a word.
Joy is a strategic PR advisor with a list as long as your arm of campaigns created for brands like Akzo Nobel and John Lewis. She brings voice to life through smart media relations.
Joy revels in clever stuff and making amazing ideas reality.