Looks attract. But words persuade.


We’re Brand Voice Experts.
We make you measurably more persuasive.

What

  • BRAND LANGUAGE

  • EMOTIONAL METRICS

  • LINGUISTIC ANALYTICS

  • MARKET RESEARCH

  • SALES PROPOSITIONS 

  • SOCIAL MEDIA METRICS

  • TONE OF VOICE

  • VERBAL IDENTITY

How

Language is loaded with emotional power.

Our skills revolve around psycho-linguistics, data analytics and brand strategy. We connect brand voices to customer feelings.

Our Emotricity™ software quantifies the emotional buying triggers hidden in consumer and business conversations. It reveals how your rivals persuade. By changing your voice we position you cleanly and clearly in the sub-conscious.

You'll have more customers. They'll like you more. And they'll recruit more customers for you.

Here’s how it works

 

Work

  • SIX CONTINENTS
  • FIVE YEARS
  • TEN COUNTRIES
  • SIXTY SECTORS
  • ONE HUNDRED PROJECTS
  • FIVE MILLION BUSINESS WORDS
  • TWENTY MILLION CONSUMER WORDS

Clients

We reconnected Adidas to its core teen audience
We generated record passenger demand for Eurostar
We turned Samsung on to the psychology of switching

Science

People act on emotions. Knowing 'words are maps to emotions' means we can quantify what drives decisions. Our listening is stripped clean of persuasion, so your speaking is powered by it.

How ‘Voices Drive Choices’ ™

These thinkers changed the way we work

The Visual Display of Quantitative Information and Beautiful Evidence - By. Edward R. Tufte
The Visual Display of Quantitative Information
The first is a reference classic. Beautiful Evidence includes a devasting critique of Powerpoint
A Corpus Approach to Critical Metaphor Analysis by Jonathan Charteris-Black
corpus approaches to critical metaphor
Early steps in the proper classification of metaphors includes classic analysis of political language.
Molecules of Emotion - Why You Feel the Way You Feel By Candace Pert
molecules of emotion
Pert’s highly personal story reveals the discovery of the cocktail of bio-chemicals that are our emotions.
Statistics for Corpus Linguistics By Michael Oakes
statistics for corpus linguistics
A really good read for number crunchers.
Creating Value by Shiv Mathur and Alfred Kenyon
creating value
A fresh and disciplined perspective on competitive strategy from an inspiring teacher.
Information is Beautiful By David McCandless
information is beautiful
Putting his foot on the pedal of visual display in the digital age.
Metaphors We Live By By George Lakoff and Mark Johnson
metaphors we live by
This seminal work alerted the world to the importance of metaphor.
I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World by James Geary
i is an other
Geary neatly summarises the huge range of research, and its results.
Clean Language: Revealing Metaphors and Opening Minds by Wendy Sullivan and Judy Rees
clean language revealing metaphors and opening minds
The definitive introduction to Clean from the UK’s leading trainers.
The Secret Life of Pronouns by James Pennebaker
the secret life of pronouns
Pennebaker, and his long time assistant Cindy Chung, have done more than anyone to bring psychology and linguistics software together. Business is a simpler world than the one they study routinely.
The Stuff of Thought By Steven Pinker
the stuff of thought
Pinker extends the study of metaphor as the dominant human thinking method.
The Language Wars: A History of Proper English by Henry Hitchings
language wars
A fusillade in favour of language descriptivists battling the grammar police

Partners

Bright agencies work with us because emotional metrics generate new business.

They power up your thinking and speed up creative delivery. You’ll have happier clients and smarter people.

Say hello and we’ll show you how.

Here's the process

 

Let's talk

We speak regularly at conferences and by invitation within organisations. And we’re happy to talk through findings in your business area. Please just ask.

Linguabrand
20-22 Wenlock Road
London N1 7GU
England
+44 020 7608 5077

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