Looks attract. But words persuade.


That’s why we’re Brand Voice Experts.
We make you measurably more persuasive.

What we do

  • BRAND LANGUAGE

  • BRAND PROPOSITIONS

  • BRAND TRUTHS

  • BRAND VOICE

  • MARKET INSIGHTS

  • SOCIAL METRICS

  • TONE OF VOICE

  • VERBAL IDENTITY

How

Persuasive speaking begins by listening.

Our ‘clean language’ expertise removes interviewer pollution.

In bigger conversations our Emotricity™ software uses words as maps to emotions™. It quantifies emotional buying triggers. It measures how your rivals think. And its social and emotional metrics outstrip sentiment analysis.

We turn words into brand assets, prospects into customers and customers into net promoters.

Here’s how it works

 

Work

  • SIX CONTINENTS.
  • FIVE YEARS.
  • TEN COUNTRIES.
  • SIXTY SECTORS.
  • ONE HUNDRED PROJECTS.
  • FIVE MILLION BUSINESS WORDS.
  • TWENTY MILLION CONSUMER WORDS.

Clients

We reconnected Adidas to its core teen audience.
We generated record passenger demand for Eurostar.
And we turned Samsung on to the psychology of switching.

Science

Evidence drives all our writing. It’s a rigorous combination of analytics, psychology and linguistics

We invented brand language analytics. And we’re the only people to measure tone of voice and persuasion.

How voices drive choices

These thinkers changed the way we work

The Visual Display of Quantitative Information and Beautiful Evidence - By. Edward R. Tufte
The Visual Display of Quantitative Information
The first is a reference classic. Beautiful Evidence includes a devasting critique of Powerpoint
A Corpus Approach to Critical Metaphor Analysis by Jonathan Charteris-Black
corpus approaches to critical metaphor
Early steps in the proper classification of metaphors includes classic analysis of political language.
Molecules of Emotion - Why You Feel the Way You Feel By Candace Pert
molecules of emotion
Pert’s highly personal story reveals the discovery of the cocktail of bio-chemicals that are our emotions.
Statistics for Corpus Linguistics By Michael Oakes
statistics for corpus linguistics
A really good read for number crunchers.
Creating Value by Shiv Mathur and Alfred Kenyon
creating value
A fresh and disciplined perspective on competitive strategy from an inspiring teacher.
Information is Beautiful By David McCandless
information is beautiful
Putting his foot on the pedal of visual display in the digital age.
Metaphors We Live By By George Lakoff and Mark Johnson
metaphors we live by
This seminal work alerted the world to the importance of metaphor.
I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World by James Geary
i is an other
Geary neatly summarises the huge range of research, and its results.
Clean Language: Revealing Metaphors and Opening Minds by Wendy Sullivan and Judy Rees
clean language revealing metaphors and opening minds
The definitive introduction to Clean from the UK’s leading trainers.
The Secret Life of Pronouns by James Pennebaker
the secret life of pronouns
Pennebaker, and his long time assistant Cindy Chung, have done more than anyone to bring psychology and linguistics software together. Business is a simpler world than the one they study routinely.
The Stuff of Thought By Steven Pinker
the stuff of thought
Pinker extends the study of metaphor as the dominant human thinking method.
The Language Wars: A History of Proper English by Henry Hitchings
language wars
A fusillade in favour of language descriptivists battling the grammar police

Partners

Bright agencies work with us because emotional metrics generate new business.

They power up your thinking and speed up creative delivery. You’ll have happier clients and smarter people.

Say hello and we’ll show you how.

Here's the process

 

Let's talk

We speak regularly at conferences and internal learnings. And we’re happy to talk through findings in your business area. Please just ask.

Linguabrand
20-22 Wenlock Road
London N1 7GU
England
+44 020 7608 5077

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