What we do
TONE OF VOICE
Persuasive speaking begins by listening.
Our ‘clean language’ expertise removes interviewer pollution.
In bigger conversations our Emotricity™ software uses words as maps to emotions™. It quantifies emotional buying triggers. It measures how your rivals think. And its social and emotional metrics outstrip sentiment analysis.
We turn words into brand assets, prospects into customers and customers into net promoters.
- SIX CONTINENTS.
- FIVE YEARS.
- TEN COUNTRIES.
- SIXTY SECTORS.
- ONE HUNDRED PROJECTS.
- FIVE MILLION BUSINESS WORDS.
- TWENTY MILLION CONSUMER WORDS.
Evidence drives all our writing. It’s a rigorous combination of analytics, psychology and linguistics
We invented brand language analytics. And we’re the only people to measure tone of voice and persuasion.
These thinkers changed the way we work
Bright agencies work with us because emotional metrics generate new business.
They power up your thinking and speed up creative delivery. You’ll have happier clients and smarter people.
Say hello and we’ll show you how.