Companies Compete with Words™. So how do you know which words are competitive?
Language is an under-exploited resource, rich in emotional and strategic insights.
“Since communication is based on the same conceptual system that we use in thinking and acting, language is an important source of evidence for what that system is like”. (Lakoff and Johnson)
In short, words are maps to emotions™. And these are what we act on. Your own verbal identity carries emotional weight, we measure it to put you in control. And your consumers’ feelings - hidden even to themselves - are revealed by how they speak.
In a world where words are proliferating, language is now big data; at the heart of the quantified brand. Our software measures the emotional undercurrents that define human interaction. It’s a fertile mix of data analytics and psychology. Psycho-linguistics gives you the hard numbers; turning words into brand assets, prospects into customers and customers into advocates.
You’ll uncover your consumers’ emotional buying triggers. You’ll know your competitors better than they know themselves. You’ll have brand positioning quantified by thinking patterns. Your brand values will spring to life with a measurable tone of voice. And we’ll take you beyond sentiment analysis - moving you closer to consumers’ social and emotional metrics.